What was happening
Soho Skin Lab had about 4,800 patients on file who had gone quiet — people who had booked, paid and been treated before, and simply stopped coming back.
This one is different from the other two. New inquiries were being handled fine. The money sitting untouched was behind the clinic, not in front of it.
Why it mattered
The clinic had already paid to win every one of these patients once. Getting them back costs nothing like winning a new one.
- They were scattered across different systems, with no agreed idea of what "stopped coming" even meant.
- Reaching out had only happened now and then, by hand, with no record of it.
- Even when an old patient showed interest, nothing carried them through to a booking.
What changed
We got back in touch over 90 days — spread out over time and written around what each person had actually had done, rather than one mass message to everybody.
Anyone who replied with real interest went straight into the same booking process we run for new inquiries, so a tempted old patient reaches a consultation instead of a dead end.
What happened after
More than 70 consultations, more than 40 patients back through the door, and more than 30 going ahead with treatment — worth over $125,000.
To be clear about that number: it's treatment actually delivered and paid for inside those 90 days. It isn't a forecast, and it doesn't mean all 4,800 were ever going to buy.